Our Logo

Fragrance Foodstuff: The central character "Xiang", denotes aromatic nature, titillating by a graphic tongue that symbolizes the sheer tastiness of Fragrance’s wide variety of products.

Xiang Wei: To reflect the dynamic nature of Xiang Wei and stand out from the rest, we adopted the colour orange as the corporate colour. Orange is also a progressive colour; which is a combination of red and yellow, representing love and wisdom as well. The brand identity is simple, cool, contemporary and elegant, exuding its flamboyant and energetic nature.