CEOs Message

Since our humble beginnings in 1969, Fragrance Foodstuff has grown from a little Bakkwa stall to a full fledge business with 26 retail outlets located in both Singapore and Malaysia, we have managed to achieve this while preserving our unique brand culture and identity.

Fragrance Foodstuff endeavor towards sharing our traditional recipes with future generations so that everyone is able to enjoy an unforgettable experience with us.

We continue to adhere to our beliefs of replacing preservatives with superior Chinese herbs during the preparation of our Bakkwa to retain and improve its exquisite taste. Other than that, a lot of time and effort has been put into innovating and enhancing our product range to meet the ever-changing taste and preferences of our consumers.

On behalf of everyone at Fragrance Foodstuff, I would like to express our gratitude to all our loyal customers in their continual support and we will strive to create a more enjoyable experience for you.